Most projects and marketers are already actively utilizing ChatGPT and other AI tools. According to the State of AI report by HubSpot, 88% of marketers utilizing chatbots prefer ChatGPT as their primary tool. However, according to the same report, the flip side is that most marketers simply do not know how to use it effectively.
Many people use ChatGPT as an advanced search tool or, at best, as a way to find a good conversation partner. Then they enter something vague and incomprehensible (not a prompt), get a generic response, and wonder why it doesn't work. But the key to success here is the right prompt (as we've already covered in our previous reviews).
In early 2026, OpenAI's CEO of Applications, Fiji Simo, made a statement that would have sounded like science fiction just two years ago: "In a year, answering questions will be the least useful function of AI."
Just a few years ago, ChatGPT was a real revolution in AI development. You could ask a question, and it would answer it immediately. Fast, smart, convenient, and above all, practical in real life. But this is just a small part of a much larger story.
Everyone wants to be accurate in their predictions. Besides, no one wants to spend three hours analyzing available statistics before a game or event. ChatGPT or any other AI can solve this problem, but only if you know how to communicate with it and explain your work in detail.